Integrated Communication Writing.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisites: MASC 205 , MASC 210 , and UNIV 200 or HONR 200, each with a minimum grade of C. Enrollment is restricted to public relations students. This course is designed for students who have completed an introductory course in public relations writing to expand their skills to write for specific media channels. The course will focus on paid, owned, earned and shared media, and how to craft effective messages using industry writing tools, writing across languages, accessibility writing and writing for diverse audiences. Students will learn to use writing tools and techniques to create compelling and persuasive content for a variety of media channels.