Media Innovation.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisites: MASC 101 and MASC 202 with a minimum grade of C. Enrollment is restricted to students with a minimum cumulative GPA of 2.5. The foundational course introduces students to strategic problem-solving and the first steps toward media innovation. Students engage in practical applications, readings, lectures and exercises to analyze the dynamics of industry upheaval and digital disruption, exploring concepts of entrepreneurship and influence as they apply to serving communities and preserving essential information pipelines. Students will use research, design thinking and product management to identify and address a community's information needs. Provides students with thought-provoking assignments to develop interest in creating innovative, viable solutions for the future of journalism.