Introduction to Public Relations Writing.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisites: MASC 101 with a minimum grade of C; and UNIV 111 or both ENGL 295 and HONR 240 with minimum grade(s) of C. Enrollment is restricted to mass communications majors with a minimum cumulative GPA of 2.5. Introduces students to the fundamentals of effective writing in the field of public relations. Students learn the principles of rhetoric, narratives and effective storytelling and then apply these skills by writing compelling and persuasive messages for mass communications. Students also explore the basics of audience analysis and how to write for different stakeholders using brand language.