Technical Prowess I.

Catalog description

Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: MASC 101 with a minimum grade of C. Enrollment is restricted to students with a minimum cumulative GPA of 2.5. A hands-on introduction to visual communication and digital production skills essential for all mass communication majors. The course builds students’ visual and creative literacy while developing baseline technical fluency in foundational multimedia tools. Students learn core aesthetic principles, such as composition, color, typography and hierarchy, and apply them in beginner-level production workflows. Through guided practice, students create simple, polished graphics, edit images and produce short multimedia pieces appropriate for digital platforms. Emphasis is placed on in-person instruction, iterative practice and communicating clearly, ethically and creatively through integrated visual storytelling.