Business Principles for Product Innovation.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Enrollment is restricted to students in the Master of Product Innovation program, the Graduate Certificate in Health Care Innovation and the Master of Science in Nursing with a concentration in nursing leadership and organizational science or with approval of the instructor. Introduces theoretical frameworks and practical applications of innovation strategy. This fast-paced class introduces business model innovation and explores the different areas of product innovation that improve the likelihood of success. Topics include customer segmentation, value proposition development, financial considerations, operations, internal innovation, emerging technology and change management.