Introduction to Global Digital Marketing.

Catalog description

Semester course; 3 lecture hours (delivered online). 3 credits. Introduces fundamental skills, core principles and techniques of digital marketing through a global lens. Students will learn how businesses and organizations rely on digital marketing strategies to connect with their target audiences, enhance brand visibility and drive growth. In addition to technical skills, the course places an emphasis on intercultural skills, professional development, problem-solving through a global lens and essential skills to succeed in the workforce.