Health Care Marketing.

Catalog description

Semester course; 2 lecture hours. 2 credits. Combines the theory of marketing with its practical application to today’s dynamic health care environment. This course provides students with an understanding of the marketing function, process and activities within health services organizations. In particular, the course provides opportunities for learning about the purpose of marketing, its role in achieving organizational performance, the activities involved in health care marketing, challenges in marketing health services and the development of marketing skills for managers of health services organizations. Students will develop a marketing plan for a health services organization.