COAR 210
Concept I: ____.
Virginia Commonwealth University · UGRD · Fall 2026
Catalog description
Semester course; 1 lecture and 3 studio hours (delivered online, face-to-face or hybrid). 3 credits. Prerequisite: ARTF 132 . Enrollment is restricted to communication arts majors. An introduction to concept design as it relates to drawing and visual storytelling to convey functionality, space and intent through the use of focal points, line, shape, form, linear perspective, composition, research and cinematic language in sequentially and thematically linked projects. Students apply platonic shapes and solids to convey structure, purpose and functionality for both inorganic and organic subjects. Applied human and comparative anatomy is used to create well-referenced, original character and creature designs. Students are introduced to the essentials of cinematic language as it relates to lenses, shot types and shot angles for creating original compositions utilizing their completed concepts as references. Students understand their role in the production pipeline and the importance of final presentation layouts.
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