AI in Business.

Catalog description

Semester course; 3 lecture hours. 3 credits. This course explores the applications of artificial intelligence in business operations. Students will gain a non-technical understanding of AI and machine learning techniques, with a particular focus on generative AI. The course will examine various AI tools and their practical use cases across key business functions like accounting, finance, marketing, management and supply chain management. Additionally, the role of AI in data analytics and information systems will be discussed, highlighting its potential to drive data-driven decision-making and process optimization. Through real-world examples and case studies, students will develop an appreciation for the transformative power of AI in today's business landscape.