Applied Brand Management.

Catalog description

Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Exposes students to detailed, practical information about the tools and tactics used to apply inventive brand strategies. Students will be exposed to managerial functions involving marketing and project management, while being challenged to synthesize and simplify complex information in order to create actionable plans. A portion of the course is dedicated to the use of a simulation case, "Pharmasim," which allows students to test theories and get real-time feedback on the likely results of their decisions.