Research Methodologies.

Catalog description

Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Review a variety of qualitative and quantitative research techniques as well as an introduction to writing creative briefs. Students will learn how to translate research into insightful creative and business platforms. This is a practical course that prepares students to be senior-level strategic thinkers throughout their careers.