BRND 649

Brand Analytics.

Virginia Commonwealth University · UGRD · Fall 2026

1 section

Catalog description

Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Learning and applying statistical methodologies for analytics in order to make smart decisions for effective brand management. Techniques for decision-making are explored along with Web analytics, performance metrics and ROI.

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Class #virginia_commonwealth-0910Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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