Cultural Impact: Advanced Account Planning.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face, or hybrid). 3 credits. Identify a cultural issue that can impact business results and formulate a hypothesis for investigating the issue. Students gain experience in identifying a research need, in developing a research plan and methodology and in fielding the plan. After research, students get experience determining what they have learned and knowing what it means to the client.