Brand Engagement.

Catalog description

3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Enhancing consumers’ brand experience. Students explore interactive ways to engage consumers. Core aspects of the future of the web are explored. Students will be familiar with current engagement techniques and they will create new ways to connect with consumers. Emphasis on the creation of ideas of sufficient scope as to become the basis for ad campaigns covering many platforms, especially including the web.