Creating Gravitational Pull.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Driving traffic to websites. Includes search engine optimization and search engine marketing, but goes way beyond. Designing integrated brand campaigns linking different channels and media types to take consumers on a journey with different touch points, channels and devices. Students will use proven strategies and design campaigns to have a live website and pull visitors to it. Students are expected to demonstrate their abilities on live sites where the effectiveness of their efforts is realized in real-time results.