User Participation Platforms.

Catalog description

Semester course; 3 lecture hours. 3 credits. Harness the power of Web users by designing within the architecture of user participation. Branding is no longer a one-way communication model. This course focuses on understanding and managing the communications from consumers to other consumers via the Web. Students will learn to cultivate organic growth and orchestrate grassroots efforts, as well as explore considerations in physical computing and augmentation of technology within someone's reality.