Visual Storytelling and Design for Strategists.

Catalog description

Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Enrollment is restricted to Brandcenter students. The goal of this class is to take a story and translate it successfully to the screen. Class is geared to strategy students. Basic production techniques will be taught. By the end of the semester, students will be able to write, produce, shoot and edit a variety of commercial and viral video pieces. Short films will be produced. In order to bring this visual sensibility to all their work, strategists will be taught key design software that will enable them to improve the communication value of their written and presentation work.