Accounting for Communication Professionals.

Catalog description

Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students. Course goal is to equip nonfinancial advertising students with the basic concepts of accounting and to apply their understanding of these principles to specific managerial situations within the advertising agency, brand management and marketing department environments. Students will also develop a framework for analyzing media results, ROI and various market/brand plan outcomes.