Fashion Promotion & Event Plan.

Catalog description

This course examines the process of promotion and the promotion mix tools utilized by fashion companies. Students are engaged in all aspects of the planning process of an actual event (e.g. setting goals, preparing budgets, creating ad layouts, creating press kits, coordinating production, and evaluating). Further, students will plan and execute a fashion event (e.g., Fashion Show, Lecture Series, Fashion Publication, Trunk Show, and Bazaar). Prerequisite:(s) FACS 161 , TAMM 172 , TAMM 272 , TAMM 274 , TAMM 373 .