MKTG 489
Strategic Marketing.
Virginia State University · UGRD · Fall 2026
1 section
Catalog description
An integrative capstone course, the course explores how firms develop integrated marketing programs and policies to achieve sustainable competitive advantage in the market place. It will be taught through case analysis and computer simulation of competitive market interactions. Prerequisites: COBU 301 , MKTG 401 , MKTG 404 and Senior standing.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #virginia-1604Fall 2026UGRD3 credits
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