MKTG 462

Industrial Marketing.

Virginia State University · UGRD · Fall 2026

1 section

Catalog description

This course is designed to cover the basic concepts and management of industrial marketing such as the industrial marketing environment, industrial customer and market behavior, industrial marketing processes, segmentation, planning strategies, the industrial marketing mix, industrial marketing performance, and international implications. Prerequisite: COBU 301 .

Sections

Current meeting, instructor, credit, and enrollment details

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Class #virginia-1601Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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