Digital Marketing.

Catalog description

Examines how the Internet and other new media/technology are altering the exchange of marketing offerings between buyers and sellers. Investigates the roles of the digital channels and platforms (internet, mobile, social media, search engine etc.) as an integral element of marketing strategies, incorporating a critical evaluation of electronic commerce strategies. Provides an understanding of developing, evaluating, and executing a comprehensive digital marketing strategy. Students will complete the course with a comprehensive knowledge of and experience with how to develop and implement an integrated digital marketing strategy.