Seminar In Marketing.

Catalog description

This course is designed to integrate the marketing concepts learned in marketing-related courses taught over the student’s matriculation, and to encourage the pursuit of further research and in- depth study in the specialized field of his/her choice. Special emphasis is placed on strategic thinking through the use of lectures, classroom presentations, class discussions, projects and "field" studies of managerial issues. The course will assist the student in comprehending and incorporating the basic tenets of the discipline as he/she makes the transition from academic life to the working world and faces new perspectives of a changing and challenging world. Prerequisite: COBU 301 .