MKTG 404
Consumer Behavior.
Virginia State University · UGRD · Fall 2026
1 section
Catalog description
Consumer behavior is a comprehensive study of the relevant psychological, sociological, and anthropological variables that shape consumer attitude, behavior, motivation, and characteristics. Throughout the course, students should consider the issue of why consumers behave as they do in the market. Prerequisite: COBU 301 .
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001
Availability not recently verifiedClass #virginia-1590Fall 2026UGRD3 credits
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