MKTG 401
Marketing Research.
Virginia State University · UGRD · Fall 2026
1 section
Catalog description
The course covers the concept and techniques of marketing research with special emphasis on sampling methods, interviews, statistical analysis of data and its implications. Methods of developing and evaluating research design for actual problems, collection of the information, and its analysis are stressed. Prerequisites: COBU 301 and COBU 260 .
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001
Availability not recently verifiedClass #virginia-1588Fall 2026UGRD3 credits
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