Mktg Channels Physical Distr M.

Catalog description

Marketing Channels and Physical Distribution Management is a comprehensive course emphasizing the specific activities of manufacturers, wholesalers, retailers, and various other participants in marketing channels created for the purpose of delivering goods and services to consumers in an efficient and effective manner. This course covers in broad terms, all the managerial activities in the distribution of a firm's products from the point of production to the ultimate consumer. These managerial activities include modal and carrier choice decisions, choices among storage alternatives and different channel members such as distribution centers, wholesalers, retailers, and other distribution specialists as well as their impact on the distribution system will be covered.