MKTG 305

Brand Management.

Virginia State University · UGRD · Fall 2026

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This course will prepare students to lead a brand-centered marketing team in the consumer products/ services arena. The emphasis in the course is on brands, brand-equity and strategic brand management. The course will prepare students to operate successfully to improve the long-term profitability of brand strategies in the real world. Prerequisite: COBU 301 or NBMK 300 .

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Class #virginia-1585Fall 2026UGRD3 credits
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