Entrepren Mktg &New Prod Innov.

Catalog description

This course is designed for business and non-business students who want to use their creativity and knowledge to create and market novel products and services for consumers. Student pursuing for-profit or non-profit entrepreneurship ventures will be required to create a value proposition for their new innovation, strategies to protect their intellectual property, and a marketing plan to deliver their new product/service to customers. As a result of this course, students will be capable of conducting effective market analysis, industry analysis, competitive analysis and risk analysis to successfully market an innovation or an entrepreneurship venture. Prerequisites: MGMT 444 .