Principles of Marketing.

Catalog description

For Business Majors only. This course is designed to cover the basic concepts of marketing management in consumer and industrial markets, and the formulation of marketing strategies relating to products, channels of distribution, promotion, and price. The course seeks to promote a managerial approach to solving marketing problems and reviews the fundamental marketing institutions, with an awareness of ethical considerations and the global environment. Co-requisite: Must take as cohort with COBU 300 and COBU 302 .