MRKT P360

Principles of Marketing

Vanguard University of Southern California · UGRD · Fall 2026

1 section

Catalog description

An introduction to basic marketing theory and terminology. Students will analyze real-world cases exploring domestic and international marketing opportunities and problems, develop skills and confidence to identify and evaluate critical marketing data, and develop successful programs to solve business problems and capitalize on market opportunities.

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Class #vanguard_southern_california-0717Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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