MRKT 360

Principles of Marketing

Vanguard University of Southern California · UGRD · Fall 2026

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Studies marketing and marketing strategy from a managerial approach. It explores placing products and services in markets at a fair price while meeting customer expectations. The course builds upon the classical "four Ps" theory, and examines marketing's contemporary ideas and practices.

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Class #vanguard_southern_california-0721Fall 2026UGRD3 credits
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