Social Media

Catalog description

This course takes a hands-on approach to current trends in social technology including the implications of AI, VR and AR technology. Students will understand the evolving social media landscape and learn how to approach it strategically. Students will also experiment with a variety of popular and emerging social technologies and learn how to communicate through these tools to changing and diverse audiences using a variety of content creation formats. Students will learn best practices and metrics for creating an engaged audience that helps to champion goals, objectives and strategies of a company, organization or high profile individual. This course culminates with a certification in Google Analytics.