Advertising and Promotion

Catalog description

Advertising and Promotional Strategy will cover advertising and corresponding promotional practices that will effectively introduce, position, and stimulate market interest, need, and demand for a given product or service. Essential planning practices, str ategies, essential terminology, concepts, and theories that relate to effective advertising and promotional practices will be discusse d. This course presents a series of print, media, and interest based advertising and promotional case studies and example s that allow students to take a hands-on approach to assess, analyze, and evaluate the effectiveness of different strategies.