Marketing and Sales

Catalog description

Marketing and Sales is designed to provide students with essential fundamental marketing concepts and the sales process. Marketing concepts such as the marketing mix (product, place, price, and promotion), the marketing environment, ethics/social responsibility, target markets, the product-life cycle, branding, pricing, packaging, and delivery are discussed. In additional topics include the skills and traits of a successful sales force, the consumer decision -making process, market research, the sales prese ntations, sales opportunities, closing a sale, and following up sales opportunities.