Name, Image & Likeness.

Catalog description

Personal branding delves into the intricacies of Name, Image, and Likeness (NIL) opportunities. Topics include insights into cutting-edge marketing strategies, and ways to capitalize on these new avenues. This course equips students with the tools and knowledge needed to navigate the evolving NIL landscape successfully. NIL is not just for the athletes, it is a whole new area for marketers to work in to help brand, find, and negotiate deals for clients of marketing firms that focus on athletes. Typically Offered: Fall. Prerequisite : MRKT 301 .