Social Media Management.

Catalog description

An exploration of managing social media and analytical tools. This course explores the tools and strategical use of social media in promoting the goals and mission of both for-profit and non-profit organizations, covering advertising, marketing, public relations, and promotional strategies within the media scope of social media. Cross referenced with MRKT 414 . Typically Offered: Spring. Same As: COMM 414 / MRKT 414 .