Media & Public Relations in Sport & Recreation

Catalog description

Examine the role of media and public relations in the sport and recreation industry. Students explore how traditional media, digital platforms, and emerging technologies shape public perception, fan engagement, and organizational branding. Emphasis is placed on strategic communication, content creation, social media management, crisis communication, and media relations within professional, collegiate, and community sport and recreation settings. The course also introduces media rights contracts and broadcast agreements, highlighting their economic, legal, and strategic implications for sport and recreation organizations.