BUS 474

Retail Marketing

University of Wisconsin-Superior · UGRD · Fall 2026

1 section

Catalog description

Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, atmospherics, merchandising, pricing, sales, advertising, promotion, inventory management, and examination of current trends. Emphasis on retail strategy and the evolution of shopping culture.

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Class #uw_superior-0252Fall 2026UGRD3.00 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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