Technology Marketing and Customer Relationship Management. ((3 Credits))

Catalog description

Prerequisite(s): TECH 3000 and IM 2010 both with the grade of C- or higher; and University Advanced Standing Examines marketing theory and customer relationship management (CRM) theory, as well as the application of CRM technology in marketing, sales, and service operations. Includes exploration of CRM software. Covers the basic marketing processes, such as identification, acquisition, growth and retention of desired customers. Highlights the basics of how contemporary CRM software can help manage these processes.