Survey Research and Design Methods. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing Focuses on the role of polling in the political process. Introduces the theory and methods used in survey research. Includes how survey-research firms produce polls, analysis of polling for campaigns and public opinion, the psychology of survey response, survey construction, and sampling. Covers other data-collection techniques commonly used in politics and political science such as focus groups and experiments.