Brand/Product/Services Management. ((3 Credits))

Catalog description

Prerequisite(s): Admission into any graduate program in the Woodbury School of Business and MKTG 6600 Focuses on the practice of advanced marketing management topics including: brand management, product management, product development, services marketing, pricing and conjoint analysis. Integrates forecasting including diffusion models and other tactics, resource allocation, and managing profit and loss statements.