Technology Marketing and Customer Experience. ((3 Credits))

Catalog description

Prerequisite(s): Admission into any graduate program in the Woodbury School of Business Teaches conceptual frameworks and analytical tools for marketing decision making in technology businesses from a cross-functional and strategic orientation. Focuses on understanding user needs, technology standards and network externalities, forecasting and planning, solution design and architecture, platform strategy, and managing adoption. Uses cases, assignments, and projects. Examines the use of marketing analytics for intelligence gathering, analysis, and decision making. Teaches how to develop high-value solutions for users based on a deep understanding of their needs, and how to communicate the value of and provide access to those solutions through marketing technology.