Marketing Management Capstone. ((3 Credits))

Catalog description

Prerequisite(s): MKTG 3600 , MKTG 3650 , MKTG 3660 , MKTG 3700 , and University Advanced Standing; Senior Standing is recommended. Presents detailed marketing analysis skills, planning and control of various marketing mix variables, target markets, and the marketing environment using both oral and written case studies. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.