MKTG 4400

Competitive Intelligence. ((3 Credits))

Utah Valley University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite(s): MKTG 3600 and University Advanced Standing Teaches Competitive Intelligence (CI), the study of processes and techniques leading to business analysis applied to industry and company investigation. Overviews the Competitive Intelligence process including information collection, intelligence analysis, and intelligence process assessment.

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Class #utah_valley-3098Fall 2026UGRD

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