Digital Marketing Capstone. ((3 Credits))

Catalog description

Prerequisite(s): MKTG 3170 , MKTG 3600 , MKTG 3660 , MKTG 3680 , MKTG 3690 , and University Advanced Standing; Senior Standing is recommended. Applies digital marketing theories, principles, and tactics to a live learning engagement project. Provides a framework for developing a complete digital marketing plan and gives students an opportunity to learn software, automation tools, and digital marketing creative strategy.