Fundamentals of Product Management. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended Provides a rigorous introduction to the development and management of new products from a marketing perspective. Emphasizes current best practices in assessing market opportunities, determining target customers, and defining and designing a product-based solution, and measuring and validating the solution through an iterative product development process. Includes a semester project and presentation, role-plays, and case studies.