Content Marketing. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended Covers strategic use of content to attract new customers and retain current customers. Provides experience identifying and analyzing an audience to create targeted content to achieve set business objectives. Introduces graphic design applications, video editing software, copy writing skills, email automation systems, analytics tools, and other resources. Provides training to successfully create and implement an effective content marketing strategy.