Marketing with Social Media. ((3 Credits))

Catalog description

Prerequisite(s): MKTG 3600 and MKTG 3660 are recommended; University Advanced Standing Teach students how to use social media platforms to market products and services. Includes the creation and marketing of a blog using WordPress and engaging with a local small business to write and execute a social media marketing campaign. Teaches the fundamentals of social media marketing and the most popular platforms like WordPress, Facebook, Twitter, Pinterest, and LinkedIN.