Digital Marketing. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended Provides an introduction to the many business uses of the Internet to create competitive advantage. Features discussions of e-business strategic components and practice with Web page exercises. Uses guided exercises to explore the Net, both in and out of class. Includes projects, research, and Net use in a particular industry. Emphasizes the sharing of concepts discussed in lectures, class activities, the assigned readings, and group projects. Lab access fee of $13 for computers applies.