Consumer Behavior. ((3 Credits))

Catalog description

Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended Includes an analysis of consumer spending and saving habits, product preferences, shopping behavior, leisure time patterns, and social change. Explores the influence of advertising, selling and fashion trends. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers. Lab access fee of $13 for computers applies.